Paid Campaign Management
Services List
What is a paid marketing campaign?
Paid marketing, also known as digital advertising, refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand. Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. In a study, 99 firms found that 63% of users will likely click on a paid search ad on Google, creating a high ROI.
What we do to find new customers for your business:
– Determine keywords related to pain points.
– Focus ads on how your products/services help solve challenges.
– Create content that focuses on solving problems, not on your products.
– Plan to write multiple sponsored-content posts.
– Focus ads on how your products/services help solve challenges.
– Create content that focuses on solving problems, not on your products.
– Plan to write multiple sponsored-content posts.
4 Major Types of Paid Marketing
There are four basic forms of paid marketing, each with its own benefits:
Paid Search Marketing: Also known as search engine marketing (SEM), this strategy serves text and image ads to users searching on platforms like Google and Bing.
Paid Social Media Marketing: This strategy allows brands to target social media users with ads based on their interests and interactions.
Display Marketing: Similar to SEM, display networks serve ads to site visitors. Retargeting technology can hyper-target users based on their browsing history.
Influencer Marketing: B2B and B2C marketers can work with influencers – people with large social followings – to strategically promote their offerings in a more personal manner.
Paid Search Marketing: Also known as search engine marketing (SEM), this strategy serves text and image ads to users searching on platforms like Google and Bing.
Paid Social Media Marketing: This strategy allows brands to target social media users with ads based on their interests and interactions.
Display Marketing: Similar to SEM, display networks serve ads to site visitors. Retargeting technology can hyper-target users based on their browsing history.
Influencer Marketing: B2B and B2C marketers can work with influencers – people with large social followings – to strategically promote their offerings in a more personal manner.
Our Skills
FAQ's
How much does it cost to create a brand identity, story and collateral?
Do we get shared resources or dedicated resources for our job?
How long will I get the support?
Do you give discounts or the best price for the job?
Do you take advance payments?
If we don't like the work, is the advance refundable?
Our Skills
Our Approach
IT ALL BEGINS WITH A BEER ! OOPS COFFEE.
This is where we get to know you and the business. We will cover everything from your business objectives, audience and your final goal.
RESEARCH
This is where we get to know you and the business. We will cover everything from your business objectives, audience and your final goal.
ACTION
This is where we fine tune and ensure that nothing is missed. Watch us get to work.
OUR PROPOSAL
Here we focus on the strategy and present our thinking in the form of a proposal.
REPORTING
We have weekly, monthly and quarterly reviews with clients to ensure that the strategy grows and develops as their business does.